Today, the concept of digital business is much closer and more accessible than it was a few decades ago. The growth in the use of the internet led many enterprises to bet on the implementation of a digital business to offer their products and services.
This scenario has multiple advantages. Know and reach the ideal client, create strategic alliances with other companies. Even, thanks to permanent feedback, innovate in the catalog of what is offered. Due to this same diversity, it is necessary to know the legal protection options of a digital business.
There are various ways to give legal protection to a digital business , most of them focused on the relationships that a company can generate with its clients or consumers. This is supported by the legal framework of the country where the business operates.
These are some of the fundamental steps to give legal protection to e-commerce, digital business or entrepreneurship.
1. Define your business and create a brand manual
Identify the name by which your customers will recognize you, as well as the various visual signals that will identify your brand (logo and isotype, color palette, graphic guidelines) and the concepts associated with it. Once these particularities are defined, create a brand manual.
The manual will allow you to have a set of rules of use about your brand, which will generate order and coherence in your communication. This will also allow you to stand out from your competition and identify all the elements that make your brand and therefore your business unique. Being, in addition, a basic preliminary step before generating the legal protection mechanisms for your digital business, among which we find the trademark registration.
2. Register your brand
Once you have the visual identity of your brand, in addition to its personality values, as well as other elements, such as packaging, it will be time to register your brand. This mechanism will allow you to provide legal protection to your intangible and therefore, to the bond that you generate with your clients, that is, it will be a way to protect the association of the product or service that you commercialize with your business, so you should not hesitate to do so.
Trademark registration must be done in the country where your trademark operates. For example, in Colombia it is the Superintendency of Industry and Commerce (SIC); in Mexico, the Mexican Institute of Industrial Property (IMPI) and in Peru, the trademark registration is carried out before INDECOPI. The process has several stages and requires your attention during specific times. For this reason, we recommend having the advice of experts who can do everything on your behalf.
3. Boost your website and social networks with the necessary policies
Another form of legal protection for businesses digital is related to your website. And is that once your company is up and running, with an online presence, you need to include the following sections on your page:
- Terms and Conditions : these establish how the business relationship you have with your customers will be. Detailing the responsibilities of each participant in the transaction to be carried out. These can also be added on social networks like Facebook and Instagram.
- Cookies Policy : it is advisable to inform your potential customers or consumers about the cookies (files that allow user preferences to be stored) used by your website. To do this, create an alert that indicates the information that your page stores and for what purpose.
- Virtual Claims Book : in the Peruvian legal framework it is essential to have tools for the protection of consumer rights. One of the most important is the complaints book. Not sure how to wear one? Here you can find out.
4. Get advice on laws and digital cybersecurity
A key to legal protection of virtual stores and digital businesses is knowledge of the laws. Both those that grant you rights, and those that derive in duties. Knowing them, or having a team that does it, will give you peace of mind in the event of any incident.
On the other hand, when it comes to the digital world, it is worth understanding about cybersecurity. This is another form of protection that is especially important, especially if your business handles private information of clients and associates.
5. Actively use your brand
The legal protection of a digital business does not end with making registrations and including clauses in your virtual store or website. In fact, the continuous use of the brand is another way to have guarantees in this regard.
If your brand grows and becomes recognized, it will be more difficult for you to suffer from appropriation attempts. On the other hand, you will also be more responsible and less prone to carelessness. The ideal? Once you have a business, don’t let it stagnate. This way you will avoid losing it and keep your customers satisfied. It is also important that you use Digital Marketing tools and integrated digital businesses to increase your sales. Here you can know some of them.
If you still have doubts about how to legally protect your ecommerce or digital business, we offer you a free material: Definitive legal guide of legal aspects for your digital business.
- Digital Marketing Strategy