Digital Marketing

Branding: what it is, tips, best books and how to work managing your brand

A version of this post is available in your country. Change to . Branding (or brand management) are actions aligned with the positioning, purpose and values ​​of a brand. Its objective is to awaken sensations and create conscious and unconscious connections, which will be crucial for the customer to choose your brand at the time […]

5 reasons to install a live chat on your website

A version of this post is available in your country. Change to . What a frustrating situation it is to visit a website and not be able to answer a question immediately because it is not possible to communicate with the brand directly and expeditiously. Well, that’s exactly what your visitors (actual and potential customers) […]

Account Based Marketing (ABM): what it is and how to place it in practice

A version of this post is available in your country. Change to . ABM or Account Based Marketing is a Marketing strategy focused on predefined accounts. That is, you first select who the potential customers are and then run campaigns to attract and interact with them. ABM reduces the risk of showing your campaign to […]

Is it difficult for you to generate results through Digital Marketing?

A version of this post is available in your country. Change to . What was an objective ended up becoming an obligation: faced with the forced inactivity of most physical establishments, many entrepreneurs and managers saw the digital way out of the crisis that has been accentuated in many countries. Simply enter any delivery application […]

Pillar Pages and Topic Clusters: what are they and how do they work?

A version of this post is available in your country. Change to . Currently, it is important to use the latest digital marketing strategies to attract quality traffic to the different platforms that we handle, so that visitors can become potential customers. An idea that can change everything revolves around Pillar Pages and Topic Clusters, […]

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