A version of this post is available in your country. Change to . Currently, it is important to use the latest digital marketing strategies to attract quality traffic to the different platforms that we handle, so that visitors can become potential customers. An idea that can change everything revolves around Pillar Pages and Topic Clusters, […]
5 steps to legally protect your digital business
A version of this post is available in your country. Change to . Today, the concept of digital business is much closer and more accessible than it was a few decades ago. The growth in the use of the internet led many enterprises to bet on the implementation of a digital business to offer their […]
8 important characteristics to observe when hiring a salesperson
A version of this post is available in your country. Change to . Growing the operation of any company brings a series of challenges for those who are in charge of the business. Those challenges are generally divided into optimizing processes, guaranteeing the raw material to scale and, perhaps the most difficult and relevant of […]
Customer loyalty: concept, importance, tips and metrics
A version of this post is available in your country. Change to . × Customer loyalty consists of retaining won customers, who continue to buy your products or services thanks to the positive experiences they have had with your company. For this, a set of satisfactory interactions is necessary, which will develop a long-term relationship […]
How to Create a Post on the LinkedIn Publishing Platform
A version of this post is available in your country. Change to . LinkedIn is the largest and most famous professional social network, focused on generating connections and relationships. There professionals can create their resumes, look for work and make contact with people from all over the world. Companies can find ideal candidates for their […]
How to connect with your potential students: Know the Buying Process
A version of this post is available in your country. Change to . When we buy something, we all follow a purchasing route with several stages, from the moment we discover a need to the moment we finally buy. . This journey is what we call the Buying Process and in the education segment, it […]
Buyer Persona: What is it and why is it important to your strategy?
A version of this post is available in your country. Change to . Buyer persona, or simply persona, is a fictional character that is constructed from the ethnography of a population (age, sex, customs, beliefs, among many others), with a psychological profile, qualities and similar behaviors. It should be noted that for the same product […]
The advantages of having a united team between marketing and sales
A version of this post is available in your country. Change to . The world is moving at a speed that is truly elusive and almost impossible to match. Every day, millions of people are creating new platforms, tools, technologies and resources for society. This sometimes makes us feel very small when we see the […]
Customer Experience: what it is and how it is related to your Inbound Marketing strategy
A version of this post is available in your country. Change to . The Customer Experience, also called the customer experience or CX, is the experience that your consumer will form based on their interactions with your brand, which can be positive or negative. The Customer Experience looks for strategies so that the experience of […]
Empathy map: what it is and 6 steps to create a quality one
A version of this post is available in your country. Change to . The empathy map is a format that seeks to describe the ideal client of a company through the analysis of 6 aspects, related to human feelings. It can be done from questions that help to understand the customer and how to relate […]