There are many brands on the wine market, which is why the consumer can choose the right product for a long time. Or, as often happens, he succumbs to a momentary mood and takes the first available bottle with a bright label. This is where every wine producer will face the question of how to attract the attention of the buyer to his product. In this situation, it is logical to turn to professionals who know much more about wine label design than you might imagine. Smart design will attract the consumer and stimulate the first purchase.
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What wine label design is talking about and with whom
Each customer is looking for not only a special taste of wine, but also “his” label, which is close to him in style. He may not be aware of this, but he is looking anyway, so the manufacturer’s task is to convey the values that are close to the client. The best way to do this is simple: to influence the customer emotionally. The label of your favorite (or potentially favorite) drink evokes pleasant emotions and hints at the significance of the moment: here and now you are buying a status product, even if the selected wine does not belong to the premium class.
Styling & Wine Labels
Alcohol label design is a way to convey information to the buyer through drawing, coloring, story. Therefore, the design is made clear, revealing the essence of the message. An element is created that carries the main semantic load, while the rest complement it.
For example, many consumers like the handmade illusion, as evidenced by the demand for products made in this style. Repetitive patterns and vintage designs are synonymous with reliability and quality proven over the years. And papyrus-colored vignettes reinforce the impression.
KOLORO will help you decide on the design of a wine label.
Wine label style
To get a stylish label, the design should be made in a beautiful color scheme, where each shade carries its own emotional message, plays on the main color. Black embodies power and elitism, red is associated with love or passion, emotionality and aggression, green with prosperity, calmness and reliability.
In the design of wine bottles and labels, neutral tones are often used – black, white and gray. They are combined with pastel colors: beige, cream, pale blue. But some manufacturers love contrasts – black with red, blue with orange. These striking solutions are immediately evident.
When producing limited editions of wines, manufacturers sometimes take into account the trend of the season – this or that color.
Costs vary depending on the print quality and durability required by the label design.
Label and packaging design: text and font
A bottle design can be bright, laconic, provocative – whatever, as long as it is not impersonal and incomprehensible to wine consumers. Everything is important in the text on the label: from the meaning to the size and style of the font.
Experts recommend choosing the font style especially carefully. correlating with the message of all other elements. The best option to ensure this quality is to develop a label design, the price of which will more than pay off due to the increased demand in the market.
The Spanish company Lazarus Wine is a good example of this. This manufacturer drew attention to the fact that information on wine labels is not available to blind people. The solution was a project to create braille labels in place of the description of the drink instead of the usual printed text.
Designer Lazlo Michali Nazke emphasized calligraphy in his creation for the winery Péter Wetzer. He believes this typeface is especially suitable for craft wine as it complements his handmade concept.
Wine label design: material and shape
Manufacturers often ask for help in things like label design. The price of such services is calculated on the website or together with consultants. The quality of the label material affects the cost of sale, provides durability and the desired product impression.
The KOLORO branding company accepts orders for the individual development of labels for alcohol.
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It should be remembered: the design of the label should evoke the same associations in the customer as the design of the liquor store, if it is branded.
Label design development: a look into the past
The French winery Chateau Haut-Brion has been producing wines since the 16th century. And for many years now, the label has one and the same image – a building from the estate, in which this chateau is located. In our time, the design has practically not changed: all the same, this Gothic building adorns the label, revealing a history of several centuries to the buyer. Undoubtedly, this brand has a solid reputation.
Development of packaging and label design: foreign experience
Each manufacturer has its own priorities in the design of a bottle for wine. Someone focuses on history and time-honored quality, like Chateau Haut-Brion, and other wineries have beautiful design solutions to attract the consumer.
The cost of label design in Kiev can be calculated on the KOLORO website. We’ll be happy to help.
Analysis of product packaging using the example of Convento da Glória
These bottles of wine clearly have a noble purpose – to remind customers of the Baroque era, when delicate lace, curls and such modest gilding were in fashion.
Millesime Wine Label
The designer of labels and containers Millesime chose a different path – the absence of patterns, but the relief of the form, as if it were a polished ebony figurine. The matte finish contrasts beautifully with the golden emblem.
The KOLORO branding agency will make an exclusive design of labels and containers in a short time.
Creative label design for other brands
Creative wine design helps to stand out from competitors and calls for attention. To do this, you need to focus on a feature that will arouse consumer interest.
The picture shows the branded stickers of Spanish wine El Buscador with filwords.
Custom bottle labels in Kiev, as well as other branding services can be issued on our website KOLORO.UA.