A version of this post is available in your country. Change to . Regardless of the maturity of each company in Digital Marketing, the truth is that there is always a lot to do with time and resources normally limited. An efficient way to ensure that everything will be done on time and with the […]
CAC: What is the Customer Acquisition Cost, how to calculate it and reduce it
A version of this post is available in your country. Change to . The customer acquisition cost (CAC) is the result of the sum of the investments made in marketing and sales divided by the number of customers gained in the same period. It is an essential metric to measure the financial health of a […]
Lead Tracking: the solution to identify the leads with the greatest potential on your website
A version of this post is available in your country. Change to . Keeping track of Lead’s actions and the path he’s taken is especially important in companies with longer and more complex sales cycles. This is because, in this type of business, the sale is not given on impulse and, therefore, the Lead ends […]
Offline marketing strategies for B2B companies
A version of this post is available in your country. Change to . We know that online Marketing has gained strength in recent years, and may have somewhat overshadowed the offline part, but the truth is that both complement each other . What is the formula for a B2B company like? Companies have a common […]
What is Bounce Rate and why is it important for your company?
A version of this post is available in your country. Change to . Bounce Rate or Bounce Rate is the percentage of visitors who access a site and leave without accessing new pages or interacting with your content, making just one page view. The higher the bounce rate, the worse the visitor engagement. “ Bounce […]
AIDA: the 4 stages of the visitor’s journey to conversion
A version of this post is available in your country. Change to . AIDA (Attention, Interest, Desire and Action) is a method focused on understanding consumer behavior and, thus, guiding it in a more satisfactory way through the Sales Funnel, considering their thoughts, desires and needs. AIDA then walks through the Buying Process. There are […]
5 tips for your company to succeed on Black Friday
A version of this post is available in your country. Change to .× Black Friday is one of the most important dates for companies because we can considerably increase our sales. This event is originally from the United States and kicks off the Christmas shopping season, with significant discounts. This 2021 will be held on […]
WhatsApp button on your website: capture contact data with a free tool
A version of this post is available in your country. Change to . I don’t know how popular you are, but regardless of the number of contacts in your phonebook, I’m pretty sure that as you read this article, someone will try to steal your attention with a WhatsApp message . Don’t feel guilty if […]
Digital strategy tips as the basis of your online entrepreneurship
A version of this post is available in your country. Change to . As an entrepreneur, you may have gone through the common question: how to make your idea known to your Buyer People ? Maybe you came up with several options, but the online world definitely caught you. A Content Marketing Agency could advise […]
What is ROI? Learn how to calculate Return on Investment
A version of this post is available in your country. Change to . ROI is short for “Return On Investment.” It is a metric used to know how much the company earned through its investments. To calculate the ROI it is necessary to raise the total income, subtract the costs from these and, finally, divide […]