A dynamic market puts forward new requirements, so brands must change their strategy and image in the eyes of the audience. A new trend in the world of logos – retro rebranding. The world’s leading companies are returning to the previous versions of their corporate identity. We are publishing a translation of the DigitalArts article […]
Original packaging for milk: non-standard solutions
Do you think that unusual packaging is created only for a rare product? The designers who have developed the concepts for milk packaging may disagree with you. A milk bottle resembling a beer bottle or a bottle with a hole in the middle is not the limit of creative thought. We invite you to see […]
Tea packaging design: 9 new trends
Tea is a product that most people in Ukraine consume every day. Recent studies prove that Ukrainians buy tea once a month, or a little more often. Choosing a product in supermarkets and shops, the client focuses on the ratio of the price and quality of the product. At the same time, even in times […]
Corporate identity (identity) of the bar / pre-party
Bar Design Trends The unique identity of the bar attracts thousands of customers and increases sales. Let’s take a look at what unusual places in the world look like and learn more about trends in their design. Bar types 1. Lux format. Expensive metals and high-quality dishes are used to decorate such a bar. Hi-Tech […]
Gameplay of the game: how the protagonist’s motivation affects immersion
Gameplay of a game is a set of characteristics that describe the features of the player’s interaction with the game, its response to his actions and decisions, as well as the subtleties of game mechanics. Specifically, gameplay is responsible for immersive gameplay. Today we will talk about how the motivation of the protagonist affects immersion […]
Vaping liquid design: 10 examples of labels and packages
In the previous article, we wrote about the branding of e-cigarettes, vaping liquids and vape shops. Today we will dwell in more detail on the design and features of packaging for vaping liquids. It should be said right away that liquids are a product with high margins, the manufacturer’s net profit is from 30 to […]
Effective merchandising of goods in stores and pharmacies
Displaying goods on the sales floor of a store is an important direction of merchandising, based on an understanding of human psychology and aimed at increasing sales. Its purpose is to lay out the goods on the shelves in such a way as to implement the company’s marketing strategy. A huge share in the perception […]
Gameplay Creation: How the Game Feel Works
Computer games are an alternative reality that allows you to get emotions and disconnect from the real world. How is this immersive effect achieved? In this article, we’ll walk you through creating gameplay that gives you the feel of a game. Gameplay – the rules and features of the player’s interaction with the game, its […]
Breakfast cereal packaging design: a bright start to the day
The category of fast food and breakfast cereals is characterized by bright packaging with a lot of illustrations. The target audience of breakfast cereals is active residents of megalopolises, mostly women, with an income above the average. They have a lot of worries, and cereal can save time on food preparation. They can buy them […]
Sweet design: candy packaging design features
Most of a person’s daily decisions are associated with the choice of goods and services. According to a study by Brian Wansink (American professor specializing in consumer behavior), the average American makes about 200 decisions about food every day. In Ukraine, this figure should be divided by 2, but it is still impressive. When a […]